About Us-Old

Hi guys and girls, welcome to the Archies Thongs website!

My name is Daniel Jones and I am the Physiotherapist who designed Archies Orthotic Thongs. While working as a Private Practice Physio, I found myself continually warning my patients who required support to stop wearing typical flat thongs.

Despite my best attempts to advise my patients to wear more supportive footwear, this would almost always be ignored, as let’s face it, thongs are a way of life in the Australian summer!

The realisation soon set in that at the time there were no orthotic thongs on the market that adequately catered for the younger demographic who care about their health and fitness and none that I would personally wear myself! Furthermore, the price point of many of the available options was somewhat greater than what my patients would expect to pay for a typical thong.

After realising there was a large gap in the market, at 26 years of age, I set out to create a thong that not only offered orthotic support, but one that myself and my mates would happily wear. It was my goal to create an orthotic thong that any health and fitness conscious individual could happily wear to and from training, after a game of sport, down the street, to the beach or just socialising with friends.

I also attempted to eliminate many of the other design flaws of 'regular thongs' such as them often having a loose strap, having no heel elevation and having straps that are made from hard plastic which commonly causes irritation and often breaks at the toe pole. Click here to read about what’s actually wrong with typical thongs?

I started my initial prototypes in my nan and pops shed and after five years of extensive testing, research and development (aka, trial and error!) with input from some of Melbourne’s leading Podiatrists and Physiotherapist, Archies Arch Support Thongs were born!

To get the business off the ground we originally ‘slugged it out’ selling at local markets firstly in our home town in Echuca / Moama and then when the cooler weather hit, I quit my job as a Physio, filled my car to the roof with thongs (they were literally falling on top of me while I was driving) and chased the sun all the way up to Noosa QLD and then to Airlie Beach QLD. It was all go, go, go and a stressful fight for survival on a weekly basis just to pay our bills / debt, however, we managed to scrape through (just!) as we started to take on some retailers!

Archies Thongs are now the choice of thong by many of Australia’s Elite Athletes and we supply many of Australia's leading Health Practices and Athletic Shoe Stores. If you want to check out what some of our customers are saying about the thongs, make sure you check out the customer reviews on the products page.

I hope you love your thongs, once you get used to them you will never want to take them off!

Dan 😊